[{"id":138477731943,"handle":"all-cassettes","title":"CASSETTES","updated_at":"2025-01-29T11:15:06-08:00","body_html":"\u003cp\u003ee*thirteen turned the bike world on its head with the introduction of the 9t sprocket on our original TRS cassette in 2015, and we’ve never looked back! The newest generation of e*thirteen Helix cassettes delivers more range than the competition with unmatched cross-compatibility for flawless shifting performance with SRAM™ and Shimano™ drivetrains. Lighter in weight, they also enable you to shave grams by stepping down a chainring size. Our cassettes also maximize service life by enabling you to replace the steel or aluminum parts separately, and they come in a rainbow of colors to match your style! Reduce weight, increase range, personalize your bike, and experience freedom of choice with e*thirteen Helix cassettes.\u003c\/p\u003e","published_at":"2019-07-29T20:55:44-07:00","sort_order":"manual","template_suffix":"collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"cassette"}],"published_scope":"global","image":{"created_at":"2019-07-29T20:58:55-07:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.ethirteen.com\/cdn\/shop\/collections\/cassette_eead04ae-e9b0-4dfa-a80c-a95ac571842c.jpg?v=1736315759"}},{"id":138496409703,"handle":"all-hubs","title":"Hubs","updated_at":"2025-01-29T19:35:08-08:00","body_html":"","published_at":"2019-07-30T01:50:15-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"hub"}],"published_scope":"global"},{"id":138413178983,"handle":"service-parts","title":"Service Parts","updated_at":"2025-01-29T19:35:08-08:00","body_html":"\u003cp\u003eFind high-quality replacement parts for your e*thirteen cycling gear. Maintain peak performance with durable, precision-engineered components.\u003c\/p\u003e","published_at":"2019-07-28T21:01:03-07:00","sort_order":"best-selling","template_suffix":"service-2","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"service parts"}],"published_scope":"global","image":{"created_at":"2020-05-29T12:09:09-07:00","alt":null,"width":2048,"height":2048,"src":"\/\/www.ethirteen.com\/cdn\/shop\/collections\/service-parts.jpg?v=1590779350"}},{"id":138413310055,"handle":"service-parts-cassettes","title":"Service Parts - Cassettes","updated_at":"2025-01-29T11:15:06-08:00","body_html":"","published_at":"2019-07-28T21:01:17-07:00","sort_order":"alpha-asc","template_suffix":"collection","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"service parts"},{"column":"tag","relation":"equals","condition":"cassette"}],"published_scope":"global","image":{"created_at":"2019-07-28T21:06:49-07:00","alt":null,"width":2048,"height":2048,"src":"\/\/www.ethirteen.com\/cdn\/shop\/collections\/cassette.jpg?v=1571689381"}},{"id":138585342055,"handle":"service-parts-hubs","title":"Service Parts - Hubs","updated_at":"2025-01-29T19:35:08-08:00","body_html":"","published_at":"2019-07-31T01:41:50-07:00","sort_order":"alpha-asc","template_suffix":"service","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"service parts"},{"column":"tag","relation":"equals","condition":"hub"}],"published_scope":"global"},{"id":138413244519,"handle":"service-parts-wheels","title":"Service Parts - Wheels","updated_at":"2025-01-29T03:10:02-08:00","body_html":"","published_at":"2019-07-28T21:01:07-07:00","sort_order":"alpha-asc","template_suffix":"service","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"service parts"},{"column":"tag","relation":"equals","condition":"wheel"}],"published_scope":"global","image":{"created_at":"2019-07-28T21:06:46-07:00","alt":null,"width":2048,"height":2048,"src":"\/\/www.ethirteen.com\/cdn\/shop\/collections\/wheels.jpg?v=1571689235"}},{"id":138477666407,"handle":"all-wheels","title":"WHEELS \u0026 RIMS","updated_at":"2025-01-29T07:51:15-08:00","body_html":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eUpgrading your wheels and tires will dramatically improve the performance, capability, precision, and dependability of your bike. e*thirteen’s innovative wheel and tire solutions allow you to tune weight, traction, and durability to transform your bike's personality completely. Our wheels and tires are World Cup proven, so you can experience the same advantages we provide our pro athletes and enjoy exceptional confidence wherever your ride takes you.\u003c\/p\u003e","published_at":"2019-07-29T20:55:43-07:00","sort_order":"manual","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wheel"}],"published_scope":"global","image":{"created_at":"2019-07-29T20:57:47-07:00","alt":null,"width":1000,"height":1000,"src":"\/\/www.ethirteen.com\/cdn\/shop\/collections\/wheels_28350cb9-ef7f-4676-911b-82f673f155f5.jpg?v=1736314466"}},{"id":618435084658,"handle":"wholesalegor-standard-margin","title":"Wholesalegor Standard Margin","updated_at":"2025-01-29T19:35:08-08:00","body_html":"\u003cp\u003eCollection for wholesale pricing.\u003c\/p\u003e","published_at":"2025-01-23T13:41:44-08:00","sort_order":"best-selling","template_suffix":"","disjunctive":false,"rules":[{"column":"tag","relation":"equals","condition":"wholesalegorstandard"}],"published_scope":"global"}]
